We discover ourselves at a threshold — a altering of the guard — as a result of the ‘Sport of Marketing’ is about to vary…
Modern Marketing Manifesto (M³)
We are going to make three guarantees to you.
First, we’ll let you know the truths that nobody else is speaking about, so you recognize the written — and unwritten — guidelines of the fashionable advertising and marketing sport.
Not partial truths which might be simply sufficient to get you in bother (after which suppose it’s your fault for doing one thing mistaken when one thing goes sideways).
The entire reality.
