Andrew Lock – Retention Secrets

“You Labored Onerous for Your Clients.
Lastly, there’s an Simple, Step-by-Step System to Hold Them!”
Introducing: Retention Secrets, The Final Course in Buyer Retention.
Works For ALL Companies: On-line, Offline, SAAS, Membership, Subscription, and many others.
Able to study the
secrets and techniques of buyer retention?
Expensive Buddy,
It began with a go to to my native gymnasium…
It was a chilly January morning in Salt Lake Metropolis in 2013, and one among my new 12 months’s resolutions was to get in form.
Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t assist however surprise if I’d beat the stats. Stats? Yeah, paradoxically, that very same morning I had learn a information article that stated 82% of people that be part of a gymnasium in January cancel inside 3 months!
Woaaah! That’s loopy! That needs to be the worst retention price of virtually any business, proper?!
Because it occurred, this explicit gymnasium was effectively conscious of the problem, and as quickly as I had signed on the dotted line, Steve easily guided me via a guidelines of things clearly designed to WOW me, and keep away from the dreaded cancellation.
As a enterprise proprietor and ever curious marketer, as quickly as Steve confirmed me the brand new member ‘guidelines’ I instantly began finding out and analyzing what they have been doing, and it made me much more curious.
First, Steve sincerely congratulated me for my resolution. Subsequent, he gave me a tour of the ability and launched me to key members of workers. Then he took me right into a excessive-tech room that seemed a bit like a lab, and launched me to Tiffany, who measured my physique mass, blood strain, coronary heart price, and so forth, as a “baseline to work from.” And so it went on… I used to be escorted like a star from one space to a different, rolling out the pink carpet. The tour ended within the on-website juice bar the place I used to be given a very cool sports activities bag, after which invited to order no matter I preferred off the menu, as a welcome present!
As I used to be sipping my freshly squeezed “Julicious” juice, Steve defined that every one gross sales workers had been meticulously educated to take new members via a rigorously designed ‘hand-holding’ course of, and that it was working rather well.
“How effectively?” I requested. I couldn’t assist myself.
“Effectively, let me ask my boss, he’s proper right here” Steve replied, helpfully.
A fast dialogue ensued, and get this… the lengthy and wanting it was that the gymnasium had lowered new member cancellations from 74% all the way down to 48%, inside the first 12 weeks.
To say that’s an epic result’s a gross understatement. It was nothing wanting a revolution for his or her enterprise. That they had been in a position to slash their entrance-finish advertising and marketing prices by 62%, and internet earnings have been up greater than 25% as a result of they have been conserving so many extra members than beforehand.
Backside line is, they didn’t have to put a lot time, effort, and cash into buyer acquisition anymore, as a result of they have been conserving the gymnasium full MOSTLY with present members!
That have was 7 years in the past, and also you is likely to be to know that I remained a member of that gymnasium till I moved out of State to California!
Extra importantly, the cleverly designed retention course of I skilled had a huge effect on me, and it led me on a quest to review and grasp the subject of buyer retention.
Quick ahead to at this time, I’m thought-about a world professional on the subject, I’m invited to talk Internationally about it at business occasions like The Subscription Present, and I assist firms implement confirmed techniques for buyer retention. Some folks name me a subscription scientist, however I desire to say “Retention Geek!”
However earlier than I get too forward of myself, I need to share the primary large ‘aha’ second I had, with you on the subject of retention…
The Advertising and marketing Pendulum Has Swung Too Far!
What do I imply by this? Effectively, for some weird cause…
The overwhelming majority of companies focus their efforts totally on buyer acquisition and so they ignore retention.
It’s true. It’s an epidemic. Some silicon-valley startups even satisfaction themselves on valuing their firm based mostly solely on the variety of new prospects they purchase!
Oh, some companies suppose they’re giving consideration to retention, however I’ll allow you to in on a grimy little secret… their efforts to ‘deal with’ buyer retention are often so misguided they inevitably backfire and provides the enterprise a foul popularity.
I’ll show it to you…
I used to be not too long ago invited to a roundtable dialogue that included the founders of some effectively-identified subscription service firms. The subject of retention got here up, and two of the founders gleefully shared that their ‘resolution’ to retention was to “cover the cancel button.” I nearly spit out the water I used to be ingesting, as a result of I now know that considering is so misguided! Their ‘repair’ is the precise reverse of what you must do!
Right here’s the straightforward reality that you simply haven’t been advised…
It’s a LOT simpler to generate profits by KEEPING prospects,
fairly than buying them.
So, with the advertising and marketing pendulum caught in place in the direction of buyer acquisition, I created a course to assist as many companies as attainable to convey the steadiness again to BOTH buyer acquisition and retention. When these two parts are in concord, a enterprise sees their earnings improve, prospects are happier, they obtain larger valuations throughout exit, and a number of different advantages.
You’ve spent money and time to get your prospects…
Why maintain flushing that money and time down the bathroom?!
H E L L O !
Let me introduce myself…
My identify is Andrew Lock, I’m British, and I’m the presenter of the favored WebTV present, “Assist My Enterprise!” and creator of seven greatest-promoting enterprise books, together with “Walt Disney’s Manner” and “Huge Classes from Huge Manufacturers.”
In 2013 I grew to become intensely fascinated by the subject of buyer retention. And since then I’ve studied it, examined numerous methods, and devised a confirmed system.
I’ve helped actually 1000’s of enterprise homeowners and entrepreneurs to construct a greater enterprise and even develop into financially free.
Introducing…
“Retention Secrets” – The Final Information to Buyer Retention
It’s 100% video based mostly coaching, designed that will help you maintain your prospects alongside as attainable.
There are 13 modules, and also you’ll study essentially the most superior and confirmed member retention methods that work for any enterprise.
It’s danger-free, and 100% assured.
This might very effectively be a life-altering alternative for you. The power to KEEP prospects shopping for from you again and again is like pure gold for any enterprise…
What’s Included In The System?
This can be a complete coaching program, with lifetime entry!
On this first lesson, I’ll share why it’s so vital to present consideration to retention, and invite you to contemplate some highly effective case-research.
On this lesson, I’ll introduce you to the Harvard Enterprise Overview research that steered my radically totally different strategy and occupied with retention.
Studying from the outdated adage: “You’ll be able to’t enhance what you don’t measure”, I’ll present you the 2 greatest methods to measure efficient retention.
On this lesson you’ll uncover the greater than 20 wildly totally different the explanation why folks cease shopping for or cancel a subscription service.
On this lesson, we’ll evaluate how MOST companies unwittingly have the fallacious, antiquated strategy to buyer retention.
On this lesson, we’ll focus on the retention technique of orientation, which encompasses your complete buyer onboarding expertise.
On this lesson, we’ll delve into the retention technique of Instantaneous ROI, which is all about delivering most worth, quick.
Connection: when prospects really feel linked to you and your small business indirectly, they’re much more prone to stick round.
On this lesson, we’ll take a look at the way it’s very important to acknowledge prospects at each attainable alternative so that they really feel valued.
The ladder of ascension is a vital part that almost all companies neglect. You’ll see many examples of how one can construct it.
On this lesson, we’ll go deep into the technical processes of the way you handle prospects, via your CRM system.
On this lesson, we’ll think about how one can deal with refund requests appropriately, and how one can decide real requests.
Cease Buyer Churn, Enhance Retention, and Uncover the Profitable Energy of Loyalty, 100% Assured!
Right here’s a style of what you’ll study on this course:
7 vital retention methods it’s essential to learn about and implement
The paradigm shift in buyer acquisition vs retention
The two most incessantly made errors in onboarding
What you MUST learn about calculating the churn price
4 magic phrases Netflix makes use of to drastically cut back cancellations
The membership trick most SAAS firms don’t learn about
Find out how to (a minimum of) double subscription earnings
The large delusion about e-mail communication
3 very sensible methods for dealing with refund requests successfully
An eye fixed-popping demonstration of the ladder of ascension
The SECRET that explains why folks cancel vs keep
Why hiding the cancel button invariably backfires
What to do when somebody calls into customer support to cancel
The communication device that’s much more efficient than e-mail
7 step system for creating an efficient onboarding video (with scripts)
You’ll additionally get these 3 Priceless Bonuses…
Spend money on the Retention Secrets System at this time, you’ll additionally obtain…
“Seek the advice of Name with Andrew”
If you happen to ever get caught or want particular assist alongside the way in which, you’ll be able to schedule a consulting name with me, the place I’ll be blissful to information you.
“Limitless E-mail Help”
Relaxation assured, I’m right here that will help you implement the system, so when you have particular questions on how one can use the system in your small business I’m blissful to advise you.
“Actual-World Case Research”
Get actual-world samples of onboarding Video, ringless voicemail messages, and scripts you need to use as a template.
“Retention Secrets” On-line Coaching
Bonus #1: Seek the advice of name with Andrew
Bonus #2: “Limitless E-mail Help”
Bonus #3: Actual-world case-research, and scripts”