HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:
Within the majority of firms, advertising and marketing is perceived as numerous effort for little consequence. A waste of cash. Gross sales groups don’t consider in advertising and marketing as a result of they merely don’t see the advertising and marketing impression on gross sales and income.
They suppose that advertising and marketing is all about visiting commerce exhibits and conferences, designing slides, engaged on branding, and spreading the content material on social media — with out serving to them generate high-quality leads and shutting extra offers.
Consequently, each single group assembly ends with entrepreneurs going red-faced when gross sales and executives ask:
“WHERE are the leads?”
