Content Mavericks – The Greatest Hits Content System

Who it’s for
Greatest Hits Content is greatest for you in case you run a client-based enterprise that sells a excessive ticket service, teaching, or consulting supply for $500 or extra. If that is you, you’re most likely combating:

Getting shoppers without having to do handbook chilly e-mail outreach
Buying a handful of shoppers who pay premium costs on a recurring foundation
Working with shoppers who’ve extra money than time
Executing a content material technique that works to accumulate excessive ticket shoppers vs search engine optimization site visitors
Turning leads into shoppers so that you by no means have to fret about shedding one large consumer
Dwelling month-to-month with unstable cashflow
What it helps you obtain
Greatest Hits Content will enable you obtain the next in 30-90 days:

Construct recurring income by including 5-10 excessive paying, recurring shoppers to your online business
Discover the suitable content material subjects to draw bigger shoppers who need your assist
Place you as a “market of 1” so shoppers can solely get what you promote from you
Develop an viewers you personal and may contact anytime you want a brand new consumer
Tackle a brand new consumer everytime you want by sending one e-mail
Run small funds adverts to your content material so as to add new prospects to your e-mail checklist day by day
Get off the content material creation hamster wheel by doing the entire above with 1-5 items of content material (aka 1-5 “best hits”)
The way it works
Greatest Hits Content is damaged down into seven components (with templates, e-mail swipes, and examples you’ll be able to mannequin). Each half has an over-the-shoulder video coaching that’s 30-90 minutes in size.

Half 1: Greatest Hits Content Survey
TL;DR: The right way to discover content material subjects utilizing a novel survey technique.

The three questions you want to ask to search out the very best content material subjects.
The survey template we used to get 104 responses.
The right way to analyze the survey outcomes and prioritize what content material to create first.
The right way to examine if the subjects out of your survey have natural site visitors potential.
The right way to run this survey on social media in case you don’t have an e-mail checklist.
Half 2: AIDA Article Template
TL;DR: The right way to create slam dunk content material each time with a confirmed writing template.

The right way to write the headline, define, and physique of your weblog posts to hook in the suitable readers.
The writing template we use (primarily based on the very same template we used to draw the Head of Product Advertising and marketing at Amazon with one weblog submit).
Introduction and physique copy formulation for the 5 weblog submit codecs we’ve discovered that work the very best to draw large shoppers.
Reside examples of how one can write content material that will get shoppers and ranks on Google.
One useful resource you should utilize to outsource your content material for lower than $0.18 per phrase, in case you don’t need to write it.
Half 3: Three Jabs Technique
TL;DR: The right way to recover from 10% of your site visitors to transform into leads.

The right way to use “Utility Content Upgrades” to transform content-driven site visitors into leads.
REAL LIFE EXAMPLE: The content material conversion technique we used on one weblog to transform the weblog’s site visitors into 10,080 e-mail leads monthly.
The right way to observe what particular person items of content material convert to shoppers the very best, so you’ll be able to double down on selling your high converters.
How to verify extra of your emails hit your leads inbox so that they see your supply (trace: Energetic Viewers).
The right way to customise the expertise for each customer to your website so that you get extra conversions out of your content material.
Half 4: Purple Packet Partnerships
TL;DR: The right way to get 100-1,000 leads in a day (with out search engine optimization or paid adverts).

The right way to discover companions who can add 100-1,000 results in your online business in at some point, utilizing your content material and “visitor emails”.
The free software we use so as to add emails to our mailing checklist, when somebody clicks a hyperlink inside one in all our associate’s emails. Nobody teaches this.
The right way to observe what number of shoppers come from each partnership, so you are able to do extra promos with companions who ship excessive paying shoppers.
Three heat associate strategies and three chilly associate strategies. Begin with the nice and cozy associate strategies for fast and simple partnership wins.
The precise partnership script we use to land win-win partnerships with large influencers we’ve by no means met earlier than.
Half 5: $5 Hit Information
TL;DR: The right way to run small funds content material distribution adverts to get day by day leads.

The one Google Analytics report you want to have a look at to see which of your content material converts the very best, so you’ll be able to advertise in your adverts.
A reside demo of how one can arrange your adverts contained in the advert community with the precise conversion goal and settings you want to use.
The step-by-step normal working process our crew makes use of you can observe or give to a crew member to arrange your adverts for you.
A marketing campaign planning template with advert copy, headlines, and weblog submit URLs so you’ll be able to fill-in-the-blanks, then add your adverts into the advert community.
How we write adverts that get shares and leads. I’m going over one in all our highest changing adverts with a 20% share-to-reaction ratio, and breakdown how one can write one for your self.
Half 6: Viral Content Upgrades
TL;DR: The right way to get strangers to share your content material day by day (with out chilly outreach).

What to do after somebody opts-in to your e-mail checklist so that you get extra site visitors to your content material with out paying extra for adverts.
Content upgrades vs viral content material upgrades. How, when, and the place to make use of every of them to get most shares and leads out of your content material.
The free viral sharing software we use to get individuals to share our weblog posts. That is 25x simpler than the share bars you see on blogs these days.
The right way to leverage “credibility content material” in your viral content material upgrades to show sharers into shoppers.
A reside demo from weblog submit to social share so you’ll be able to see the way it all works how one can set all of it up.
Half 7: 900 Phrase Emails
TL;DR: The right way to get $500-$15,000 shoppers (with no telephone name).