Jake Larsen – YouTube Ads Playbook
Advertising on YouTube means advertising on America’s most popular online platform (take that, Facebook).
73% of adults in the U.S. use YouTube, which, yes, is more than the 69% that use Facebook. Shocked?
In any given quarter Facebook advertisers will spend more than youtube advertisers will spend in an ENTIRE YEAR….That means that you have a much bigger advantage when it comes to advertising on YouTube than on Facebook — more eyeballs and less marketers competing for those eyeballs. (Plus no overzealous facebook “content moderators” to take down your perfectly good ad)
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