Ken McCarthy – Advanced Copywriting Secrets For Serious Info Marketers Download If you wish to learn to write gross sales copy individuals like to learn and purchase from… after which be capable of use that talent to probably develop your data advertising enterprise right into a six or seven determine (or better) firm over time, then this letter will present you the way.
Right here’s the story:
A few years in the past, I met a copywriter & data marketer named Ken McCarthy, who’s the literal “founding father” of internet marketing as we all know it — with even Time Journal admitting his early discoveries (on click on metrics) grew to become the inspiration for what constructed at present’s largest internet marketing firms, like Google & different tech giants.
Ken’s not a “massive identify” copywriter, although.
And definitely no one has ever accused him of being a copywriting “guru.”
But, regardless of being a secret to 90+% of at present’s copywriting trade…
For instance:
His copy has been raved about by A-list copywriters like Gary Bencivenga (universally thought of the world’s biggest residing copywriter) & direct advertising legends just like the late Marty Edelston (who employed lots of the finest copywriters in historical past to assist construct his $100+ million junk mail empire). World-class advertising genius Dan Kennedy has used samples of Ken’s gross sales copy for years in his personal teachings & seminars — together with in his best-selling e book, “The Final Gross sales Letter.” And when Agora Publishing wanted somebody to show the primary (and most essential) lesson of their superior copywriting program, the primary two individuals they referred to as have been the good Jay Abraham…and Ken. Plus, to offer you an thought of how potent his strategies are: Simply one in all Ken’s gross sales letters raked in over $10 million {dollars} ($1,000 per phrase ) — and truly nearer to $20 million in at present’s cash — earlier than he retired the supply.
However right here’s what makes Ken completely different from the glut of copywriting gurus at present:
He’s not only a “copywriter.”
And he doesn’t simply educate “copywriting.”
No, the place he shines is in instructing even individuals with zero copywriting or data advertising expertise by any means (1) write irresistibly persuasive advert copy without having to be a naturally “nice” copywriter, after which (2) use that replicate to probably…
Frankly, I’m residing proof of this.
When Ken discovered me, I used to be a reasonably profitable copywriter, and a whole failure as an data marketer. However after studying Ken’s off-the-wall methods, it didn’t take lengthy to start out profitable as a freelancer within the web’s best niches (like weight reduction, golf, self-defense, MLM, and biz opp…), whereas additionally beginning to construct what has since change into my very own 7-figure (and rising) data advertising enterprise. A number of it was a direct results of what Ken taught me, based mostly on his 4+ a long time of expertise constructing his personal data companies & writing his personal gross sales copy — in addition to his years finding out superior neuro-science at Princeton College and whereas competing in Wall Road, Hollywood, and the “lower throat” music enterprise. (The place, as an illustration, Ken’s copywriting & advertising strategies helped multi-grammy nominee Jazz guitarist Stanley Jordan start his rise to fame.)
I gained’t say it was all “tremendous quick & straightforward!!!” making use of Ken’s methods.
Like all worthwhile talent price studying, it takes time & laborious work.
However, it’s easy. Which is why I consider nearly anybody else can even use his strategies to write down their very own money-making advertisements & begin constructing their very own fast-growing data enterprise comparatively rapidly.
In reality, should you’re keen to speculate the time & cash…
Right here’s how:
Nearly 20 years in the past, (in a closed-door convention in Miami) Ken taught a small group of his finest college students all his methods for writing advert copy, after which utilizing that replicate to construct their very own million greenback info-marketing companies. This convention revealed every little thing he needed to say on the topic: From writing gross sales copy, each day e-mail observe up, & market domination… to creating data companies from scratch, inventing a persona individuals wish to give cash to, & constructing communities (Ken was creating on-line communities by way of his lists a full decade earlier than social media was even a mind fart)… to listing administration, the mysterious “interior recreation” of working info-businesses, and his generally spooky psychological insights for buying raving followers who eagerly wish to purchase from you for years & a long time into the long run.
Anyway, Ken audio taped the convention which is now a 12+ hour course referred to as
However earlier than you even consider getting it, understand two issues:
First, it’s costly & not at-all “attractive.” It has not one of the “hacks” or gross sales choke-holds amateurs love chasing. As a substitute, it’s the uncooked fundamentals used & mastered by all of historical past’s high copywriters, combined with Ken’s a long time of expertise writing copy & constructing his personal data companies. And secondly, there’s no money-back assure. As Ken would say: “Harvard doesn’t supply ensures, both. That is for grownups.”
So I don’t suggest going off all half-cocked and shopping for it on impulse.
That can assist you determine if it’s one thing you actually do need, right here’s what’s inside:
A secret method (nearly no one makes use of) to legally and ethically make “magic capsule” claims in your advertisements! The way to use an odd water cooler to “pre-test” the response-power of your headlines. Two confirmed “cures” for writers block. (The primary one is just doing a variety of analysis. The second is way simpler…and might be discovered at your nook grocery retailer.) The superb “wealth attraction” secret of two ex-communist military-trained killers! (That is THE massive secret behind Ken’s 8-figure “System Seminar” enterprise. And it may possibly work even when you’ve got no clue market, promote or promote.) The way to get individuals to immediately cease & learn your e-mail pitches — even when you’ve got a weak topic line! The way to get binders stuffed with glowing buyer testimonials with out resorting to “shameless bribes” or begging. Why personalizing your emails together with your prospect’s identify can damage your response. (And the sooner and simpler factor you are able to do as a substitute.) The way to stick out like a sore thumb in even probably the most hyper-competitive and over-saturated markets! The precise place to place your order hyperlink in an e-mail to get the most popular, most certified prospects to reply. The way to use a journalist’s “hidden guilt” (each reporter has) to get your product raved about within the mass media. The unbelievable three way partnership secret Ken used to rapidly construct a million-dollar enterprise…with out even promoting something!
