Did You Know 62% Of Small Businesses Fail with Facebook Ads?1
And it’s no wonder why…
Running profitable, scalable Facebook ads is a constant juggling act.
You have to understand the sheer number of ad variables that can make or break your campaign. (Especially if you’re new to the platform).
You have to tell Facebook which campaign objectives are the most important to you. (Plus when to optimize for traffic, and engagement).
You have to know how to calculate which of your ads to optimize and scale. (And which are putting you in the hole).
And all of that was difficult before Apple’s iOS 14 update, which gives users the option to opt-out of data tracking across apps.