Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have labored with 100+ B2B tech and service-based firms from america and Europe which have excessive ACV (common contract worth) and lengthy gross sales cycles.
We developed a go-to-market technique framework that was efficiently carried out in manufacturing automation, fintech, software program growth, {hardware}, cybersecurity, healthcare consulting, and plenty of different verticals.
We documented the framework and created an all-action course for B2B entrepreneurs and startup founders that incorporates every part you have to develop an efficient advertising and marketing technique to predictably develop your corporation.
You’ll get a distilled data and a playbook that we’d use if you happen to had employed us.
Right here is how your advertising and marketing will appear like after implementing only a fraction of what you’ll get from the playbook.
YOU WILL:
Cease counting on solely your intestine feeling or copying others when making strategic choices, launching new advertising and marketing packages, or penetrating new markets, and making the best choices that may assist to develop a enterprise
Simply establish and concentrate on probably the most worthwhile segments, channels, and campaigns, and eradicate what’s pointless
Get executives and gross sales buy-in, then gaining the advertising and marketing, gross sales, and growth assets to decide to a selected launch time
Choose & double down on the best channels for sustainable progress as an alternative of attempting to be all over the place and losing money and time
Align execs and gross sales on what success appears like
Develop a advertising and marketing dashboard with main indicators to arrange the best expectations for advertising and marketing and keep away from rash choices about what works and what doesn’t
Develop a singular worth proposition and choose the best positioning technique to face out from the competitors and resonate with prospects
Develop a client-centric advertising and marketing plan to create consciousness, generate & seize the demand, educate and nurture patrons to fill within the pipeline with sales-qualified alternatives
Produce an correct estimate of finances, crew, instruments to attain income targets
Guarantee a strong ROI of selling packages on a tighter finances with out experimentation and guesswork
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK
